Group companies

ASMALLWORLD is the trusted community for modern luxury travellers. Find inspiration, book unique journeys, and connect with like-minded members.

With more than 80,000 members in over 100 countries, ASMALLWORLD offers a platform where you can connect with fellow travellers, exchange insights, and be inspired by a wealth of travel content. Whether you're engaging in online discussions, accessing exclusive travel privileges, or discovering new perspectives, our network enriches your journey every step of the way.

Members also meet in person at over 800 global events each year, from intimate city gatherings to exclusive launches, galas, exhibitions, and major sporting events, including our flagship weekend experiences in the iconic destinations of Saint-Tropez and St. Moritz.

The ASMALLWORLD Collection offers luxury hotels with extraordinary VIP benefits. The high-end online hotel booking engine focuses exclusively on the world’s best hotels, while offering its customers extraordinary VIP benefits like room upgrades and USD 100 hotel credit at no extra cost. The service is open to all ASMALLWORLD members.

Customers can also earn loyalty points with four of the world’s leading loyalty programmes when booking with the ASMALLWORLD Collection: World of Hyatt, Marriott Bonvoy, Hilton Honors and Shangri-La Golden Circle. Earning loyalty points with these programmes is usually limited to the hotels websites and offers another important advantage for ASMALLWORLD over other online travel agencies.

The ASMALLWORLD Collection is part of Virtuoso, the network of leading luxury travel agencies, as well as many of the world’s most highly regarded preferred travel agency programs, including Hyatt Privé, Marriott Stars/Luminous, Hilton Impresario, IHG Luxury & Lifestyle, Jumeirah One and Shangri-La Luxury Circle.

ASMALLWORLD Bespoke Travel is a high-end travel agency offering personalised travel curation service, provided by a team of expert travel designers who will carefully curate the ultimate travel experience for each customer, based on their individual needs and preferences.

ASMALLWORLD Bespoke Travel was founded based on the belief that great travel experiences are created through passion, knowledge and an unwavering focus on detail. Based on this philosophy, the service is focused on delivering a high-end travel experience tailored to individual needs. The offering primarily focuses on leisure travel and covers all destinations and holiday types, including beach vacations, skiing trips, luxury and expedition cruises, safaris and honeymoons.

ASMALLWORLD DISCOVERY offers travellers access to a growing selection of independent luxury hotels within the GHA DISCOVERY loyalty programme, allowing them to enjoy exclusive benefits at unique properties worldwide. Members can earn and redeem DISCOVERY $, a flexible rewards currency, while also receiving perks such as room upgrades and special offers at participating hotels.

Through its partnership with Global Hotel Alliance (GHA), ASMALLWORLD DISCOVERY expands the options available to GHA DISCOVERY’s 24 million members by introducing independent hotels to the programme. This provides travellers with even more choices while ensuring a seamless loyalty experience across a diverse range of high-end properties.

ASMALLWORLD Hospitality is a consulting and hotel management company.

The company helps investors find suitable new development projects and owners and operators of existing hotels to improve the profitability of their existing properties.

First Class & More was founded in 2009 and is a membership-based luxury travel service that allows members to enjoy luxury travel at insider prices. It is the leading German-speaking ‘insider’ portal for luxury travel with over 80’000 newsletter recipients. At the same time, it also operates an English language website offering services to an international audience.

The First Class & More blog and newsletter summarises the best flight and hotels deals in a comprehensive manner, saving customers time and money and allowing them to enjoy luxury travel at a fraction of the price.

First Class & More has over 550 000 followers across social media. The company receives broad media coverage throughout the DACH region and is recognised as a leading source for airline and hotel loyalty programs.

The World’s Finest Clubs is the world’s leading nightlife concierge, providing members with VIP access to the world’s best nightlife and entertainment venues.

The company curates a network of the world’s most exciting and exclusive nightlife venues. It also awards the world’s best clubs with The World’s Finest Clubs Award, the premier seal of quality in global nightlife.

Jetbeds is the go-to destination for personalised Business and First Class travel experiences, offering exclusive, handpicked flights to a range of incredible destinations. Whether clients are headed to iconic cities like New York, Tokyo, and Bangkok, or exploring more exotic spots like Zanzibar, Chennai, and Muscat, Jetbeds provides the perfect flight options.

The expert team at Jetbeds goes beyond just booking flights, offering detailed insights into cabin classes across airlines, backed by firsthand knowledge from experienced travel professionals. With years of expertise in luxury air travel, Jetbeds ensures that every journey is not only affordable but exceptional.