Group Companies

Our social network inspires and enables our members to travel better, experience more and make new connections. Members of ASMALLWORLD connect through our app and website, where they meet like-minded members who share their passion for the good life, receive travel & lifestyle inspiration, engage in online discussions, and enjoy a wealth of travel privileges.

Members also meet in person at over 1’000 global ASMALLWORLD events every year, ranging from regular get-togethers in major cities around the world, access to exclusive launches, shows, galas, soirées, exhibitions, major global sporting events, and larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez and Gstaad.

First Class & More was founded in 2009 and is a membership-based luxury travel service that allows members to enjoy luxury travel at insider prices. It is the leading German-speaking ‘insider’ portal for luxury travel with over 80’000 newsletter recipients. At the same time, it also operates an English language website offering services to an international audience.

The First Class & More blog and newsletter summarises the best flight and hotels deals in a comprehensive manner, saving customers time and money and allowing them to enjoy luxury travel at a fraction of the price.

First Class & More has over 550 000 followers across social media. The company receives broad media coverage throughout the DACH region and is recognised as a leading source for airline and hotel loyalty programs.

The ASMALLWORLD Collection offers “hotels we love with extraordinary benefits.” The high-end online hotel booking engine focuses exclusively on the world’s best hotels, while offering its customers extraordinary benefits like room upgrades or US$ 100 hotel credit at no extra cost. The service is open to ASMALLWORLD members as well as non-members.

Customers can also earn loyalty points with four of the world’s leading loyalty programs when booking with the ASMALLWORLD Collection: World of Hyatt, Marriott Bonvoy, Hilton Honors and Shangri-La Golden Circle. Earning loyalty points with these programs is usually limited to the hotels websites and offers another important advantage for ASMALLWORLD over other online travel agencies.

The ASMALLWORLD Collection is part of Virtuoso, the network of leading luxury travel agencies, as well as many of the world’s most highly regarded preferred travel agency programs, including Hyatt Privé, Marriott Stars/Luminous, Hilton Impresario and Shangri-La Luxury Circle.

ASMALLWORLD Private is a high-end travel agency offering personalised travel curation service, provided by a team of expert travel designers who will carefully curate the ultimate travel experience for each customer, based on their individual needs and preferences.

ASMALLWORLD Private was founded based on the belief that great travel experiences are created through passion, knowledge and an unwavering focus on detail. Based on this philosophy, the service is focused on delivering a high-end travel experience tailored to individual needs. The offering primarily focuses on leisure travel and covers all destinations and holiday types, including beach vacations, skiing trips, luxury and expedition cruises, safaris and honeymoons.

The World’s Finest Clubs is the world’s leading nightlife concierge, providing members with VIP access to the world’s best nightlife and entertainment venues.

The company curates a network of the world’s most exciting and exclusive nightlife venues. It also awards the world’s best clubs with The World’s Finest Clubs Award, the premier seal of quality in global nightlife.

ASMALLWORLD Hospitality is a consulting and hotel management company.

The company helps investors find suitable new development projects and owners and operators of existing hotels to improve the profitability of their existing properties.