Business model

Where travel meets community

Centred around the ASMALLWORLD social network, we operates a digital travel & lifestyle eco-system that encourages its members to find inspiration, book unique journeys, and connect with like-minded members.

Members of the ASMALLWORLD social network connect through its app and website, where they can book hotels, meet other members, engage in online discussions, receive travel and lifestyle inspiration, and enjoy a wealth of travel privileges. They also meet at over 800 global ASMALLWORLD events every year, ranging from casual get-togethers in major cities around the world, access to exclusive launches, shows, galas, soirées, exhibitions, major global sporting events, and larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez and St. Moritz.

Business model

ASMALLWORLD reports on two business units: Subscriptions and Services. These segments serve their own strategic purposes and offer different business economics.

The Subscription businesses allow members to use one of our services for a predefined period of time (usually a year), for which members will pay a membership fee. Subscription businesses are characterised by high fixed and low variable costs and offer attractive economies of scale with membership growth. ASMALLWORLD’s subscription businesses are the ASMALLWORLD social network, First Class & More and The World’s Finest Clubs.

The Service segment is characterised by traditional cost-plus economics, where margins related to scale are more stable. For ASMALLWORLD, these service businesses include ASMALLWORLD Events, the ASMALLWORLD Collection, ASMALLWORLD Bespoke Travel (formerly ASW Private), ASMALLWORLD DISCOVERY, ASMALLWORLD Hospitality, and Jetbeds.